BEST CHATGPT PROMPTS FOR WELLNESS MARKETING & CONTENT STRATEGY

Ready to turn ChatGPT into your marketing sidekick? Whether you're a wellness entrepreneur, nutritionist, or health coach, these tested and targeted prompts will help you clarify your brand, plan magnetic content, and create marketing assets that actually convert. From audience research to high-converting emails, I’ve pulled together the exact questions and commands I use to co-create compelling content with ChatGPT. Before diving into content creation, I’ll also show you how to prompt ChatGPT to deeply understand your brand—because the best results come when your AI assistant knows exactly who you are and who you serve.

Prompts to Improve Brand Clarity:

In a minute I'm going to ask you to create various marketing assets including social media posts, email marketing sequences and a blog post marketing plan. before we get started i would like you to ask me 10 very clear questions about my brand and customer avatar so you can get to know me and my business better and create content that works

OR

I would like your help to create marketing content for my product/business/ services, But before we start creating this content together, first I’m going to give you a detailed overview of my services and product. This is so you can better understand how my services and products works, what problems they solve, and how they will help my ideal client avatar.

1. My product is called  ____ it is a _______

2. My product is designed to ________

3. The main benefit of my product is __________

4. The main problem my product solves for my marketing avatar is _____.

5. The main pain point my marketing avatar is experiencing is __________

6. The main thing that sets my product apart from similar products in the market is ______

7. Some of the main features of my product are _______

For now, I don't want you to create the marketing content. I just want you to understand what my product is. If you understand, just reply with understood.”

🧠 Brand Clarity & Strategic Positioning

• "Help me clarify my brand messaging. I help [ideal client] do [core result] without [common pain point]. What are 5 ways to express that clearly across my website and social media?"

• "Based on this brand positioning, give me a tagline, 3 elevator pitches (short, medium, long), and a signature program name."

• "How do I describe my method or philosophy in a memorable way that feels unique?"

💡 Why it works: These prompts help distill your essence and turn it into repeatable messaging across content.

📆 Content Planning for Engagement & Sales

• "I want a content calendar for 4 weeks with two goals: nurture my audience and promote [product/program]. Make it aligned with summer wellness topics."

• "Can you help me come up with weekly email ideas that drive clicks and showcase my blog posts/programs/products?"

• "Give me 10 Instagram post ideas that teach, inspire, and also softly sell my [course/membership/program] without sounding salesy."

💡 Pro tip: Your prompt should always name a goal (visibility, trust, or conversion) and a format (email, blog, IG, reel).

✍️ Copy That Converts

• "Write a high-converting email that announces my free class on [topic]. It should feel warm, excited, and action-focused."

• "Give me 3 subject lines and preview text for this email so I can A/B test."

• "Turn this blog post into 3 social captions, a Pinterest description, and a call to action for email."

💡 Extra helpful: Ask for repurposing ideas in batches — one piece of content can become 10 with the right prompt.

🎯 Audience Research & Pain Points

• "What are the top 10 struggles that [ideal client avatar] has when trying to [reach health goal]?"

• "What would someone be Googling if they were ready to buy a program like mine?"

• "Write a short paragraph that empathizes with this pain point and shows how my approach helps."

💡 Tip: These make great intros for reels, landing pages, or emails that grab attention.

💸 Product/Offer Development

• "I want to create a low-cost digital product for women 35–60 who are overwhelmed in the kitchen. What are 5 ideas for quick wins they’d love?"

• "What’s a compelling name and tagline for a 1-hour mini-course that teaches healthy snacking?"

• "Write a sales page outline for a $497 program that includes meal plans, cooking classes, and ingredient lessons."

  
  

💡 These types of prompts helped you build Stir It Up Society’s two-part offer model!

✨ Reflective & Visionary Prompts

• "Can you help me write my origin story as a wellness entrepreneur in a way that connects emotionally with my audience?"

• "Based on this list of values, what kind of content pillars should I use to make sure my brand stays consistent?"

• "I want my content to reflect more joy, storytelling, and authenticity. Give me 10 prompt ideas I can journal or speak on for IG stories."

Best ChatGPT Prompts for Wellness Marketing & Content Strategy

Abra Pappa, MS, CNS, LDN is a CNS Supervisor, business coach and nutrition mentor with 19 years of experience in the field.  Abra is a clinical nutritionist, CEO of multiple wellness businesses, including a hit food blog, and corporate wellness program.  Abra specializes in eating disorders and related digestive and hormonal imbalances.  After running her own mentorship program for years, she joined Rebecca Snow at the Nutrition & Herbal Collective.  Abra brings her enthusiasm and mad marketing skills around ChatGPT and wellness marketing to the interns and CNS candidates at TNHC.  Come meet the supervisors of our CNS supervision program for nutrition students, and learn about who they are.

Join an upcoming CNS Candidate Q&A Session to learn more about personalized mentorship for nutrition students and nutrition graduates.