When you first start your business, getting on social media is one of the first things that most practitioners think about. These could be thoughts of excitement! Excited about creating posts and having people see them or share them. Or, these could be thoughts of dread. Dreading the idea of putting yourself out there. Or, even just being on social media when you already loathe it.
But, it doesn't have to be that way.
Firstly, if you loathe social media, you’ll need to create some boundaries for yourself. Boundaries such as frequency, what you do when you get on social media, etc. Determine the times of day that best suit you when getting on social media. Also, consider creating a second profile linked to your business just for business stuff. This prevents you from getting sucked into social media drama when checking in on your business posts.
The most important thing is that you’re strategically choosing where you spend your time on social media. The first thing you need to consider is where does your ideal client hang out? If your ideal client is spending time on Instagram but you’re posting on Facebook, you’re missing the opportunity to make a connection with them. If you don’t know where they’re hanging out…ask!
Secondly, you want to make sure that you’re responding to each and every comment on your posts. This lets the algorithm know that you’re an active account and you’re account will show up more frequently in search results.
Lastly, ensure that everything you post is easy to digest information that your ideal clients wants. Notice that I said wants. Just because it’s something they need, doesn’t mean it’s something they want. Recipes are great but those are easy to Google. Potential clients want tips, facts, empathy, and the like.
So…ensure you’re posting where your ideal clients are hanging out. And, make sure that you’re posting what they want!